How do I calculate my engagement rate on Facebook? It’s a lot easier than most people think. An engagement rate can be calculated by using the following formula: (Engaged users / Total reach of the post) X 100 = Engagement rate If you prefer to have a calculator do...
You’ve read about it online and the term has been mentioned during your social media marketing conversations, but what exactly is the Facebook pixel? Per Facebook, “The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the...
The purpose of this article is to explain the steps necessary to verify your local business Facebook page. Before we get started, the page category must be selected as Local Business, Company, or Organization for this feature to be available Go to the Facebook Business Page ...
“What is the advantage of verifying my Facebook page?” Recently, I’ve been hearing this question a lot. This feature has been around for quite some time but many users are unsure of what Facebook verification really means. At the end of the day, the check mark...
Are you desperately searching for different ways to boost engagement on your Facebook fan page? This may seem like a daunting task—but you’re not alone. Many individuals that are unfamiliar with Facebook find themselves in the same position. The good news is that increasing engagement...